Beta Boom Blog

About startups, funding, rising tech scenes, diversity and tech.

Getting Customers for Your Startup

It doesn’t matter if you built the greatest product on earth if you can’t find an effective distribution strategy to acquire customers.

In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out!


Grow Your Startup with the 1-10-100 Rule – Startup Basics

Popular tech media would make it seem otherwise, but it’s quite rare for a startup to release a product and see users or customers rushing in. Instead, many startups have limited means to promote their launch, and all they get at the beginning is a trickle.

This can be very disconcerting, but there is a great framework that can help any startup gain a foothold, build a strong core of users, and figure out their go-to-market strategy. We call it the 1-10-100 rule, and this podcast is all about this brilliant strategy and how to implement it effectively.


Do I Need a Co-Founder – Startup Basics

The media loves celebrity founders such as Steve Jobs, Elon Musk, and Jeff Bezos portraying them as one-man shows. However, most successful founders have at last one co-founder, and it’s quite rare for one individual to build a huge tech startup on their own. Moreover, there are some really important benefits in having one or two co-founders helping you at the very beginning of your startup journey.

This episode of startup basics dives into some important factors that can help you decide whether or not to bring on a co-founder.


Building World-Class Startup Ecosystems by Focusing on Needs

As the managing partner at Beta Boom, a high-touch seed fund that focuses on emerging tech hubs, I have had the great fortune to speak to scores of entrepreneurs, tech workers, investors, and civic leaders in over a dozen emerging startup ecosystems in the United States as well as in regions such as Indonesia, Uruguay, and Nigeria. Through these conversations and numerous visits, I noticed that some ecosystems that seem replete with resources fail to meet the needs of local startups while others with smaller communities and fewer programs have thriving, successful tech scenes.

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The Leaky Bucket and the Tech Pipeline Issue

The leaky tech pipeline issue has been well documented and largely acknowledged by the industry. As various companies struggle with how to attract more women and minorities in their hiring process and how to train their personnel in “tolerance” (please don’t call it this!), I’d propose that we examine this problem through the lens of growth hacking as I think there is much to be learned from this approach. In essence, the problem that growth hackers are trying to solve is identical: how do you attract and keep people using your product? The question that executives at tech companies ask is similar: how do you attract and maintain a diverse workforce?

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