We help you win with world-class execution

Beta Boom invests in early-stage software startups twice a year. 

We choose the six most promising startups in each cohort from among hundreds that apply and invest between $150-250K for 8-9% of your company (via convertible note).

Post investment, each startup works with our team experts over six very intensive months.

The goal is to help you hone in on product-market fit, identify viable and scalable marketing channels, and get in tip-top shape for raising your next round of funding. 


Working alongside our experts coaches over 6 intensive months

Founders that receive investment from Beta Boom work alongside a team of expert product, marketing and fundraising coaches every day for six intensive months. 

The target outcomes of the program are to hone in on your startup’s product-market fit, find one or more viable and scalable marketing channels, and get your company in tip-top shape for successful fundraising.

What you can expect in a typical day

Our goals each day are to get your team started in the right direction, help you implement practices and systems to keep you moving fast, and build vital startup skills through practice rather than lecture. Beta Boom coaches do this through daily working sessions with your team. 

One day you might be working with your product coach review recording of users interacting with your app to identify potential usability issues. On another day, your marketing coach might help you set up campaigns, ad groups, and ads on Facebook and A/B test ad copy. Meanwhile, your fundraising coach might dive into a spreadsheet model to explore how different caps and discounts on a convertible note will affect your ownership share in your company.


What you can expect in a typical week

Everything at Beta Boom happens in weekly SCRUM sprints that begin on Monday and end on Friday. A typical week looks something like this:

Monday: Group workshops; sprint planning with your head coach.

Tuesday-Thursday:  Daily check-ins and working sessions with your coaches; run marketing experiments and make product enhancements; talk to and survey prospective and current customers; executive coaching sessions.

Friday: Sprint review and retrospective with your head coach; happy hour and group retrospective to share best practices.

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