Startup Fundraising

Fundraising seed capital for your startup is a pain, right?

You don’t really know what investors are looking for or what chances you have to raise the money you need.

In this article, I’m going to walk you through how investors think about your investment.

Now, every investor is different, and despite what people tell you, seed investing can be very subjective. But this guide is meant to give you a general sense of what they are looking at and for, so you can be one step ahead of them (most of them).

Ready to dive in?

Let’s do it, but first, two sentences to put things in context:

Seed funding was meant to enable innovators to build and prove out their ideas in the marketplace, but with the increasing size of seed rounds (often $1.5M or more), investor’s expectations have also swelled.

What was an exceedingly difficult task in the past has only gotten more challenging, and startup founders need to work harder to distinguish their business from a multitude of other promising companies.

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