Like many of the topics I cover in my Startup Basics podcast, this article is based on a mistake I’ve made repeatedly: not ensuring that all of our analytics are installed and working correctly. While this advice is particularly relevant to software products, it applied even if your startup is selling hardware or physical products online.
A year after its launch, Uber’s growth was so strong that it managed to gain one new rider for every seven rides—without spending a single penny on marketing. Dropbox went from 5,000 to 75,000 sign ups for the waiting list within a single day after launching a beta video. Instagram had 25,000 signups on the … more