How to Get Your Initial Sales and Set Your Startup on a Path to Success – Startup Basics Podcast

Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don’t be one of them!

In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.

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Validating your tech product without building tech – Startup Basics Podcast

Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn’t quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without writing a single line of code or soldering a wire. 

In this episode of Startup Basics, Sergio and Kimmy discuss the importance of validating without tech and some ways to carry it out successfully. 

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3 features that will help your startup succeed – Startup Basics Podcast

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.

Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider what are the one to three key things that would make your product clearly superior to other options.

In this episode of Startup Basics, Sergio and Kimmy explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.

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Focus, focus, focus to make your startup successful – Startup Basics Podcast

Running a startup is a race against time, so it’s important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew?

In this episode of Startup Basics, Kimmy and Sergio discuss what are the things to prioritize and what to avoid. 

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Podcast: How to solve your startup’s Catch-22 conundrum – Startup Basics Podcast

A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!”

In this episode of Startup Basics we will explore three possible workarounds to help you make progress and break out of this classic Catch-22 situation.

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