Getting Customers for Your Startup

It doesn’t matter if you built the greatest product on earth if you can’t find an effective distribution strategy to acquire customers. 

In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out! 

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Grow Your Startup with the 1-10-100 Rule – Startup Basics

Popular tech media would make it seem otherwise, but it’s quite rare for a startup to release a product and see users or customers rushing in. Instead, many startups have limited means to promote their launch, and all they get at the beginning is a trickle.

This can be very disconcerting, but there is a great framework that can help any startup gain a foothold, build a strong core of users, and figure out their go-to-market strategy. We call it the 1-10-100 rule, and this podcast is all about this brilliant strategy and how to implement it effectively.

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Do I Need a Co-Founder – Startup Basics

The media loves celebrity founders such as Steve Jobs, Elon Musk, and Jeff Bezos portraying them as one-man shows. However, most successful founders have at last one co-founder, and it’s quite rare for one individual to build a huge tech startup on their own. Moreover, there are some really important benefits in having one or two co-founders helping you at the very beginning of your startup journey.

This episode of startup basics dives into some important factors that can help you decide whether or not to bring on a co-founder.

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