In the age of personalization, why are all customers paying the same price? Led by Geetha Natarajan, an economist and Harvard management student, WishYourPrice has developed an AI-backed software that captures consumers’ willingness to pay and creates perfectly continuous pricing segmentation.

Retailers win because they greatly improve customer loyalty and lifetime value, and shoppers win because they pay the price that makes sense to them. With WishYourPrice, one-size-fits-all pricing will cease to exist, and customers will be paying the price that makes sense to them.

Geetha Natarajan
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