When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort.
In this episode of Startup Basics, Kimmy and Sergio discuss how to work backward from your goal, keep track of your effort, and stay motivated when you’re hearing a lot of no’s.
Many inexperienced startup founders expect sales to come flooding in as soon as they launch their product and marketing campaign. In reality, that rarely happens even if you have an outstanding product that is fairly priced. I have seen many startups flounder at this point as the team gets discouraged by the lack of sales and traction thinking that the product is a failure. The trick is to be patient and take a very hands-on approach initially. In this article, I will provide a strategic outline for the earliest stages of your sales initiatives.
Read More
Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don’t be one of them!
In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.
Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn’t quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without writing a single line of code or soldering a wire.Â
In this episode of Startup Basics, Sergio and Kimmy discuss the importance of validating without tech and some ways to carry it out successfully.Â
Like many of the topics I cover in my Startup Basics podcast, this article is based on a mistake I’ve made repeatedly: not ensuring that all of our analytics are installed and working correctly. While this advice is particularly relevant to software products, it applied even if your startup is selling hardware or physical products online.
Read More