Spotlight: Meet Lee-Anne Reuber, Founder and CEO of Sekond Skin Society
“Breaking barriers for people with disabilities, supporting all bodies with all abilities, reducing stigmas, and creating a truly inclusive community motivates me each day!”
– Collabs.io Mag Interview
As a thought leader and advocate for accessibility, Lee-Anne Reuber, founder and CEO of Sekond Skin Society, has made it her life mission to make everyone feel like they belong when they enter a room.
“I would say for me, inclusion is really just like a safe space where people get that sense of belonging,” she told AdaptX. “And belonging in that space to me is having people think of you before you enter the room so that the environment is already created with you in mind. That’s what inclusion is to me.”
Since she was 13, Lee-Anne has worked with people with disabilities. After 20 years in the disability inclusion space, and another six years developing a digital fitness business, she earned the title of disruptor in fitness tech — passing on her knowledge as a coach and mentor. Her virtual fitness platform emerged from her passion for inclusion, curiosity, and innovation.
When the pandemic hit, like so many others, Lee-Anne’s business suffered.”While she left her brick-and-mortar yoga studio behind, she went on to build the Sekond Skin Society app. This time she would cater to corporations that offered gym incentives rather than directly to consumers. But she knew she could do something bigger.
“It was through this learning and the feedback I received that I came to the idea of yet another pivot: accessibility in the health and fitness space,” she told CanvasRebel in a 2023 interview. “The resilience, determination, grit and belief in myself through it all has made me an incredibly strong business leader.”
Lee-Anne Reuber has grown significantly too. Immersed in communities of people with disabilities — from developmental to physical to dual diagnoses — she gained a deeper understanding of the world from their perspective.
“I really appreciated and loved the opportunities that I had to work in those different spaces,” she went on to tell AdaptX, pointing to the disparities in accessibility. “I really believe there’s such a need in the fitness industry for what we are doing, because [the fitness industry] plays such a large role in the value that’s placed on bodies.”
“To me, it’s my mission to really disrupt that entire space because of that fact.”
About Sekond Skin Society
About: Sekond Skin Society is a fitness app dedicated to accessibility and inclusion, bringing people with and without disabilities together through movement.
Vision: To lead the health and fitness industry in creating experiences that enable all abilities, empower all bodies, and bring people together.
About the Author: Tess Danielson is a journalist and writer focusing on the intersection of technology and society.
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