In the previous two articles in this series, we covered creating a marketing strategy for your startup as well as writing different types of content and finding effective distribution channels for your posts. In this article we will cover creating two other kinds of content–video and images–that can establish your startup’s reputation and brand as well as help you become part of the dialog with your customers. Keep in mind that the goal is to provide potential customers with informative content that will be helpful to them while solidifying your expertise and building trust within the community.

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