Popular tech media would make it seem otherwise, but it’s quite rare for a startup to release a product and see users or customers rushing in. Instead, many startups have limited means to promote their launch, and all they get at the beginning is a trickle.

This can be very disconcerting, but there is a great framework that can help any startup gain a foothold, build a strong core of users, and figure out their go-to-market strategy. We call it the 1-10-100 rule, and this podcast is all about this brilliant strategy and how to implement it effectively.