As a founder, you doubtless have come across frameworks such as Lean Startup that promise to help you succeed on your startup journey. Unfortunately, many innovators and entrepreneurs find that such frameworks and advice fall short of their promise. Why? It’s very simple: there is a tremendous amount of variation among innovations and the startup companies that are built around. Those simple, elegant frameworks work in many cases and flop in others because they fail to account for important differences that make each startup unique.
I’m not saying that classic books such as Lean Startup and Four Steps to the Epiphany are hogwash, but founders would be well served to consider why such generalized advice might not work for their enterprise and how to accomplish their goals given their unique challenges and constraints. Below, I will go over my classification of innovations and will touch on important qualities that drive growth and development strategies for each.Read More