Treat Your Startup’s Fundraise Like Sales – Startup Basics Podcast

When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort.

In this episode of Startup Basics, Kimmy and Sergio discuss how to work backward from your goal, keep track of your effort, and stay motivated when you’re hearing a lot of no’s.

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How to Get Your Initial Sales and Set Your Startup on a Path to Success – Startup Basics Podcast

Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don’t be one of them!

In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.

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Validating your tech product without building tech – Startup Basics Podcast

Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn’t quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without writing a single line of code or soldering a wire. 

In this episode of Startup Basics, Sergio and Kimmy discuss the importance of validating without tech and some ways to carry it out successfully. 

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3 features that will help your startup succeed – Startup Basics Podcast

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.

Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider what are the one to three key things that would make your product clearly superior to other options.

In this episode of Startup Basics, Sergio and Kimmy explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.

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How to find an idea for your next startup

People say that ideas are a dime a dozen in startup land, but many aspiring tech entrepreneurs struggle with finding a worthy one to pursue. What makes things even more difficult is that it’s often difficult to tell a good idea apart from a bad one. Even the world’s best investors who see thousands of products per year pass on startups that end up being category defining tech companies and invest in others that have little merit. Fortunately, there are a few places from whence one can draw inspiration.

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