When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort.
In this episode of Startup Basics, Kimmy and Sergio discuss how to work backward from your goal, keep track of your effort, and stay motivated when you’re hearing a lot of no’s.
Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don’t be one of them!
In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.
Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn’t quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without writing a single line of code or soldering a wire.Â
In this episode of Startup Basics, Sergio and Kimmy discuss the importance of validating without tech and some ways to carry it out successfully.Â
Like many of the topics I cover in my Startup Basics podcast, this article is based on a mistake I’ve made repeatedly: not ensuring that all of our analytics are installed and working correctly. While this advice is particularly relevant to software products, it applied even if your startup is selling hardware or physical products online.
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What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.
Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider what are the one to three key things that would make your product clearly superior to other options.
In this episode of Startup Basics, Sergio and Kimmy explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.