Treat Your Startup’s Fundraise Like Sales – Startup Basics Podcast

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When you are raising capital for your startup, you have to sell your investors on your business. By treating your fundraise as a sales cycle, you can help add structure and efficiency to this effort.

In this episode of Startup Basics, Kimmy and Sergio discuss how to work backward from your goal, keep track of your effort, and stay motivated when you’re hearing a lot of no’s.

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