Many inexperienced startup founders expect sales to come flooding in as soon as they launch their product and marketing campaign. In reality, that rarely happens even if you have an outstanding product that is fairly priced. I have seen many startups flounder at this point as the team gets discouraged by the lack of sales and traction thinking that the product is a failure. The trick is to be patient and take a very hands-on approach initially. In this article, I will provide a strategic outline for the earliest stages of your sales initiatives.
Embarking on a founder’s journey is somewhat like building an airplane in that it takes a variety of skills to get it right, and failure can be disastrous. Yet, most founder teams lack all the skills and knowledge necessary for their startup to take flight, so learning new skills on the job is a common … more