What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all. Paul Buchheit, who led the development of Gmail, famously wrote about

As I wrote before, the best thing that the founders of an early-stage startup can do is talk to people. Speaking to potential customers in person has an enormous advantage over other forms of marketing in that you are able to immediately receive their verbal and emotional reaction to your

You don’t need a multi-million dollar marketing budget to get your startup covered in media, and doing so can be rocket fuel for your growth. Take Warby Parker, the billion-dollar direct-to-consumer eyeglass company, that got covered by both GQ and Vogue right before their launch. The exposure they got from

Resource-constrained early-stage startups often default to content marketing since it is essentially free. However, there are instances when paying for customers makes a ton of sense. The principal challenge being that it’s very difficult to find a channel and tactic that is both effective and economical. In some cases, it

“Social media marketing” is not a sufficient marketing strategy for your startup. Yet this is the default answer that far too many founders of early-stage startups provide when asked about their distribution plan. I myself have stated a similar plan to mentors and investors in the past. It’s easy to

Not sure what kind of co-founders you need or where to find co-founders? No problem, this guide will help answer both those questions! Keep reading. Chapter 1: Do You Even Need a Co-Founder? Although it’s possible to build a successful tech company as a lone founder, there are many advantages