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3 key features that will help your startup succeed
What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all. Paul Buchheit, who led the development of Gmail, famously wrote about
How to find an idea for your next startup
People say that ideas are a dime a dozen in startup land, but many aspiring tech entrepreneurs struggle with finding a worthy one to pursue. What makes things even more difficult is that it’s often difficult to tell a good idea apart from a bad one. Even the world’s best
What Is Product-Market Fit and How to Find It? (2021 Version)
Confused about what is product-market fit? Not sure if or when you have product-market fit? Befuddled about how to “find” product-market fit? Awesome, we got you! This guide describes, in plain English and pictures, what is product-market fit, how to measure it, and how to create stronger product-market it. Read
Get out there! Grow your startup with event marketing
As I wrote before, the best thing that the founders of an early-stage startup can do is talk to people. Speaking to potential customers in person has an enormous advantage over other forms of marketing in that you are able to immediately receive their verbal and emotional reaction to your
Getting your startup covered by the media
You don’t need a multi-million dollar marketing budget to get your startup covered in media, and doing so can be rocket fuel for your growth. Take Warby Parker, the billion-dollar direct-to-consumer eyeglass company, that got covered by both GQ and Vogue right before their launch. The exposure they got from
Must-know tactics for paid advertising for your startup
Resource-constrained early-stage startups often default to content marketing since it is essentially free. However, there are instances when paying for customers makes a ton of sense. The principal challenge being that it’s very difficult to find a channel and tactic that is both effective and economical. In some cases, it
Marketing your startup? Here are the steps to take first
“Social media marketing” is not a sufficient marketing strategy for your startup. Yet this is the default answer that far too many founders of early-stage startups provide when asked about their distribution plan. I myself have stated a similar plan to mentors and investors in the past. It’s easy to
How to Find a Great Co-Founder for Your Startup: The Ultimate Guide
Not sure what kind of co-founders you need or where to find co-founders? No problem, this guide will help answer both those questions! Keep reading. Chapter 1: Do You Even Need a Co-Founder? Although it’s possible to build a successful tech company as a lone founder, there are many advantages