Being an early founder means having to set vision, inspire, delegate, sell constantly, build trust, and play many, many, many roles in between. One role that is latent but extremely important is that of choosing partners. It is an important role that can make or break companies.Read More
A TechCrunch article published in 2016 argued that startups that have more than one founder aren’t necessarily more successful. The author pointed out that at the time of writing, 52.3% of startups that exited (were acquired or IPO’d) had only one founder. This analysis flew in the face of conventional wisdom: that teams needed two or three co-founders to make it. While I don’t dispute the findings, I do think that summary statistics miss a number of nuances that are critical when deciding whether or not to bring on a co-founder. In this article, we’ll dive deeper into the dynamics that are likely to drive this decision.Read More
It’s quite common that I meet founders that are seeking capital for their startup idea. I love talking to these founders, but I inevitably tell them the same thing: It’s exceedingly rare, these days, to raise capital for just an idea but not impossible. Moreover, there are ways that founders could finance initial product development without equity-based investment.Read More
Too often startups tell me that they have no competition. I write those startups off right away because I can guarantee that not only do they have competition, but the competition is a worthy opponent that must be taken seriously.
Rather than convincing me that your startup is special, stating that you have no competition tells me instead that you are either ill-informed, unrealistic, delusional, or too lazy to perform a thorough analysis of your competitive landscape. I’m sure the motivation is often just trying to impress the investor, but I am infinitely more impressed when a startup rattles of a dozen competitors and tells me everything there is to know about them. The startup journey is a competition, and it inspires substantial confidence when a team has thoroughly studied their adversaries.Read More
It doesn’t matter if you built the greatest product on earth if you can’t find an effective distribution strategy to acquire customers.
In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. This episode covers a lot of ground so is a must-listen for those starting out!