Beta Boom Blog

About startups, funding, rising tech scenes, diversity and tech.

How to grow your startup with videos and images

In the previous two articles in this series, we covered creating a marketing strategy for your startup as well as writing different types of content and finding effective distribution channels for your posts. In this article we will cover creating two other kinds of content–video and images–that can establish your startup’s reputation and brand as well as help you become part of the dialog with your customers. Keep in mind that the goal is to provide potential customers with informative content that will be helpful to them while solidifying your expertise and building trust within the community.

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Write, write, write to grow your startup

In the first article in this series, I discussed how to create a marketing strategy for promoting your startup as well as how marketing activities should determine marketing channels. In the next few articles, we will go through each activity–starting with writing–and discuss cadence, format, and channels, which will give you the remaining details that you need to execute your marketing strategy. The main driver that determines which activities will likely be most effective for your startup depends on the characteristics of your ideal customer as well as the capabilities of your team. Similarly, which channels are most likely to reach your target audience hinges on where they hang out and get their information.

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Marketing your startup? Here are the steps to take first

“Social media marketing” is not a sufficient marketing strategy for your startup. Yet this is the default answer that far too many founders of early-stage startups provide when asked about their distribution plan. I myself have stated a similar plan to mentors and investors in the past. It’s easy to fall into this path since there is certainly a plethora of articles, book, and gurus focusing on social media marketing, but finding efficient ways to promote your startup requires far more planning and creativity. In this article, we will cover some key questions to answer at the start, and we will flip the standard marketing approach on its head to break you out of the predictable (and less effective) path.

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Podcast: How to solve your startup’s Catch-22 conundrum – Startup Basics Podcast

A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!”

In this episode of Startup Basics we will explore three possible workarounds to help you make progress and break out of this classic Catch-22 situation.


How to find a great co-founder for your startup

Although it’s possible to build a successful tech company as a lone founder, there are many advantages to joining up with someone as committed as you that will be on the journey from the start. Choosing the right co-founder is vital for your startup’s success considering that 13% of founders surveyed by CB Insights stated that the primary reason why their startup failed was due to “disharmony among the team” and that another 23% blamed failure on “not the right team.” However, many founders either don’t know where to start when it comes to finding a co-founder or choose a compatriot that is the wrong fit. In this article, I will cover what to look for in a co-founder and how to find her.

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