What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all. Paul Buchheit, who led the development of Gmail, famously wrote about his team focusing on just the ability to search, threaded conversations, and large storage. Similarly, Stewart Butterfield recounts how Slack’s big three features were the ability to search conversations, seamless synchronization, and simple file sharing. In this article, I’ll explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.Read More
People say that ideas are a dime a dozen in startup land, but many aspiring tech entrepreneurs struggle with finding a worthy one to pursue. What makes things even more difficult is that it’s often difficult to tell a good idea apart from a bad one. Even the world’s best investors who see thousands of products per year pass on startups that end up being category defining tech companies and invest in others that have little merit. Fortunately, there are a few places from whence one can draw inspiration.Read More
If you are new to startups, you will surely come across the term “product-market fit” at some point. It’s a very useful concept for describing a key phase of a startup’s journey, but it can often be difficult for entrepreneurs to understand this state and to recognize when their startup has entered it. In the following article, I will attempt to define and describe what is product-market fit in the simplest terms I can and help the reader identify what factors drive it.Read More
Running a startup is a race against time, so it’s important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew?
In this episode of Startup Basics, Kimmy and Sergio discuss what are the things to prioritize and what to avoid.
As I wrote before, the best thing that the founders of an early-stage startup can do is talk to people. Speaking to potential customers in person has an enormous advantage over other forms of marketing in that you are able to immediately receive their verbal and emotional reaction to your pitch, product, and important details that can set your startup apart from the competition. Events can be a phenomenal forum to speak to your target audience, promote your startup, and engage with your customers.Read More