A Look Back at our SOCAP Diversity & Impact Gathering

As we enter the winter season approaching the end of the year, we wanted to reflect on one of the highlights of the previous season. In October, we attended SOCAP19 in San Francisco. As every year, this impact investing conference created an amazing space for connecting to other change-makers, sharing information and hearing from industry … more

3 Must-Know Tips for Getting Your First Sales

Many inexperienced startup founders expect sales to come flooding in as soon as they launch their product and marketing campaign. In reality, that rarely happens even if you have an outstanding product that is fairly priced. I have seen many startups flounder at this point as the team gets discouraged by the lack of sales and traction thinking that the product is a failure. The trick is to be patient and take a very hands-on approach initially. In this article, I will provide a strategic outline for the earliest stages of your sales initiatives.

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3 key features that will help your startup succeed

Feature creep

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all. Paul Buchheit, who led the development of Gmail, famously wrote about his team focusing on just the ability to search, threaded conversations, and large storage. Similarly, Stewart Butterfield recounts how Slack’s big three features were the ability to search conversations, seamless synchronization, and simple file sharing. In this article, I’ll explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.

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