Many people with diabetes must check their blood sugar up to ten times per day or more, particularly type 1 diabetics like Elliot Gatt, the founder of Good Glucos. Because of the frequency required, treatment compliance is an issue for many. Additionally, consistency in testing as well as accuracy of the test can make the difference between life and death. Good Glucos solves both of these challenges by providing highly accurate testing supplies on subscription. However, this is just the start of Good Glucos’ mission to provide end-to-end diabetes management for all.
Getting Customers for Your Startup
It doesn’t matter if you built the greatest product on earth if you can’t find an effective distribution strategy to acquire customers. In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first and then channels secondarily. … more