What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.

Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider what are the one to three key things that would make your product clearly superior to other options.

In this episode of Startup Basics, Sergio and Kimmy explain why focusing on just two or three key features is vital to building a meaningfully differentiated and valuable product.